Monday, April 11 th, 2016
MUNICH, Germany – Doug Oberhelman, Chairman and CEO of Caterpillar Inc. unveiled “the Age of Smart Iron” today at Bauma 2016 – the world’s largest construction industry trade show. “The Age of Smart Iron” describes Caterpillar’s strategy to be the industry leader, bringing digital solutions designed to improve productivity, efficiency, safety and profitability for customers.
“Caterpillar is the world’s leading innovator around iron. We’re going to lead innovation in smart iron, too,” Oberhelman said at a news conference.
Together, Caterpillar and Zeppelin Cat have 12,000 square meters of exhibit space at Bauma 16. Caterpillar is featuring more than 60 products, a large selection of work tools and a full slate of dealer-delivered support services.
“While we always love to showcase our machines and engines, we’re equally excited about what’s at the centre of our exhibit: Caterpillar technology,” said Caterpillar Group President, Rob Charter. “This is not technology for technology’s sake. It is technology that’s focused on solving, and even anticipating, customer problems. We’re taking the machines, locomotives, engines and parts we’re so well known for and making them smarter, while also equipping the people who operate them with data that makes them more productive, enhances safety and improves sustainability.”
Oberhelman also outlined how Caterpillar is different from competitors that are also focused on digital technology and connectivity.
“First, we’re already doing it. We have approximately 400,000 connected assets and an installed base of three million machines and engines at work around the world today. That foundation gives us a head start, and we’re building on it.
“Second, when you combine that with the expertise and experience of our people with our unmatched dealer network, you see Caterpillar’s great competitive advantage. We know how to build solutions, and we have the distribution network to deliver and service those solutions.
“Third, since 1925, Caterpillar has been dedicated to helping our customers succeed. Visit just about any country in the world and you’ll see Caterpillar yellow iron at work, building and delivering the infrastructure and energy that brings higher standards of living. Think about the benefits when all of that yellow iron is smart iron, too.
“Fourth, we are not going to offer just one solution across our global footprint, but multiple solutions to meet the demands of our customers in construction, mining, energy and transportation.”
To summarise the Age of Smart Iron, Oberhelman said, “Our vision is that by enhancing our Cat Connect Technology and Services offerings, entire fleets and job sites – every machine, engine, truck, tablet, light tower, smart device and drone – will eventually share data on one common technology platform and speak the same language. I can’t wait to see what that means for our customers – and for us.”
Some of main attractions include: