TO OUR SHAREHOLDERS
Doug Whitehead,
President and C.E.O.
Seeing It Through
Each annual report marks a milestone in a corporation’s life – a chance to pause
and reflect on the year’s achievements and challenges – a benchmark from which
to move forward.
I’m very pleased to report that Finning continues to be in a strong position as
we head into a new year. In 2004 we again achieved record revenues and provided
our shareholders with another year of solid returns. We have focused on our
customers’ needs, and we’ve seen great promise in efficiency and productivity
measures. It’s all part of the plan we have for managing the dramatic growth at
Finning, in a way that will allow us to deliver consistent shareholder value in
the years ahead. It’s a winning plan and we’re committed to seeing it through.
A World of Opportunity
We’re now in one of the strongest up-cycles in commodity markets in decades. As
our customers in mining, forestry, and oil and gas ramp up their businesses in
response to higher commodity prices, demand for new equipment increases and we
are in an excellent position to meet that demand. Our business is growing with
theirs. Commodity prices are expected to remain at attractive levels and our
customers should continue to earn excellent returns. This will result in
continued opportunity for Finning.
In 2004, our order backlog almost doubled over 2003 and reached a record level
of $835 million at December 31st. The potential for growth in Western Canada
and South America continues to drive new equipment sales.
Western Canada’s rich and diverse resource base and solid general construction
market will ensure that Finning (Canada) remains a strong contributor for us in
the coming years.
In South America, high copper and gold prices are driving mine expansions and
new mine openings. We’re also expecting general construction to be strong as
Chile and Argentina modernize their infrastructure.
In the U.K., we anticipate market conditions to show growth, driven by a healthy
economy, a large population base and government investment in infrastructure.
Both Finning (UK) and Hewden will benefit from new government spending on
highways, railways and airports.
As well, Finning (UK) and Caterpillar are working on a major market initiative
with a goal to double unit sales by 2007 and improve Finning profitability.
At Hewden we are undertaking various initiatives to change the business model
that will result in significant new market opportunities, as well as reducing
costs and making the operations more efficient and responsive to customers.
Opportunities for our Power Systems business are numerous. Power Systems
delivers a diverse range of applications and products, from electric power
generation and marine operations to gas compression and on-highway truck
fleets. The success of this unit is notable and we see considerable opportunity
for growth in all of our geographic markets.
All signs point to continuing growth for the major industries we serve. We
expect to maintain our market share in all areas – not because we’re resting on
past successes, but because we’re constantly working at positioning ourselves
to capitalize on growth and performance improvements.
Diversification by Revenue Source
Our goal is to be involved with our customers through the entire equipment life
cycle, including sales, parts and service and ultimately re-manufacturing or
disposition of the used equipment.
While new equipment sales are important to our top line growth, the margins
generated by rentals, parts and service are more attractive. As a result, we’ve
been steadily increasing our focus on those higher-margin segments of our
business - and we’ve been successful. Parts, service and rental activity
contributed 54% of our total revenues and about 78% of our gross profit in
2004.
Our outstanding customer support and service capability adds value to our
customers’ operations, ensuring maximum equipment availability while at the
same time generating an attractive revenue stream for us.
These very profitable segments of our business provide predictable, recurring
revenue and earnings that balance the cycles in other parts of our business.
It’s like having an annuity attached to every piece of new and used equipment
we sell. As long as we do a good job of servicing our customers, our annuities
keep on building.
In 2004, our net investment in rental fleet increased by approximately $128
million – both to assist customers waiting for new equipment, and to increase
our customer support infrastructure for guaranteed availability of equipment.
Cost Containment
Impressive “top line” growth aside, it’s the bottom line that matters at the end
of the day. So, while we continue to grow our business, we also have a strong
focus on cost-control. In 2004, we launched an extensive program designed to
save $60 million a year in ongoing costs by 2006. How are we achieving this?
First, we are driving a series of major cost-cutting initiatives at Hewden.
Every aspect of that business has been under the microscope and a major change
to our business model is underway. With three consecutive quarters of improving
results, we’re confident we’ve turned the corner.
Second, we plan to identify and divest non-strategic assets and reduce working
capital. We’re targeting more than $200 million of reductions under this
initiative.
And third, we have launched a broad range of company-wide cost savings
initiatives. In partnership with Caterpillar, we have adopted the “6 Sigma”
system of analyzing business processes to find ways of improving efficiencies
and to quantify these improvements.
While strong customer demand for our products and services has driven our
revenues up, it has also brought some challenges. To support the higher
business volumes, we’ve had to increase spending on training and
infrastructure. This is unquestionably good news, but it puts pressure on us to
control these costs and keep operations as competitive as possible.
Our cost-control initiatives require rigorous analysis and in some cases tough
decisions. But I’m confident the result will ensure that top-line growth
continues to be translated into bottom-line growth.
A Solid Balance Sheet
In November 2004, we issued new equity as part of a refinancing initiative. The
gross proceeds of the offering – $305 million – will strengthen our balance
sheet in support of further growth.
Issuing equity isn’t something we do lightly: our last offering was 11 years
ago. Since then, we’ve quadrupled our revenues, increased our profits five
times over and more than quadrupled our market capitalization.
A strong balance sheet gives us access to capital markets at an attractive price
which will allow us to take advantage of growth opportunities when these
present themselves. It will also enable us to weather adverse business
conditions when these occur again.
Enhanced Customer Focus
Caterpillar is one of the most valued and recognized brands in the world. As
Caterpillar’s largest dealer, we operate on three continents with a team of
over 12,000 employees. We sell, rent, service, source financing for, and even
insure Caterpillar equipment and engines. We take care of just about everything
that happens to the machines after they leave Caterpillar’s factory, and we
typically stay involved right through the machine’s life.
But all of this isn’t simply about looking after equipment: it’s about looking
after customers. Our commitment to service is what sets Finning apart from our
competitors. It is a commitment to work with our customers to help them lower
their total owning and operating costs over the equipment’s life. This is
critical whether our customers operate in the Arctic or the Andes. In
industries where every minute of down-time is a lost opportunity, reliability
is imperative. At Finning, we’re known for being there when our customers need
us.
Safety in Numbers
In addition to increasing value for our shareholders, maintaining a safe and
fulfilling work environment for our employees remains a key objective. We set a
goal to continually reduce our lost time injuries, and I’m proud to say we are
achieving these objectives, even as the number of employees grows with our
expanding operations. Safety is a key item on the agenda in every monthly
operating meeting. During 2004, we achieved a record 2 million hours without a
lost time injury at Finning (Canada). On an overall corporate basis, our lost
time injury frequency rate has declined to 0.78 lost time injuries per 200,000
work hours – an outstanding performance.
Strong and Ready for the Future
Over the past five years, we have grown the company dramatically and have
delivered attractive returns to our shareholders. Our long-term targets of 15%
annual growth in revenue and earnings, 20% return on equity and 30% market
share in key markets continue to be lofty targets that we strive to achieve.
I’d like to acknowledge and thank all of our employees for their continued hard
work and commitment to excellence. At Finning we pride ourselves on customer
service that goes beyond just very good. Our ability to deliver this level of
service is a reflection of the quality of the Caterpillar equipment we sell and
people who work at Finning. As well, I’d like to thank our Board of Directors
for their ongoing support and counsel.
Our commitment to shareholders remains unchanged. We have demonstrated our
dedication to protecting shareholder interests, and we consistently rank as one
of the best-governed companies in Canada. We have the team in place to continue
to deliver strong returns – and we will, as before, see it through.
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