TO
OUR SHAREHOLDERS
Doug Whitehead,
President and C.E.O.
Seeing It Through
Each annual report marks a milestone in a corporation’s
life – a chance to pause and reflect on
the year’s achievements and challenges –
a benchmark from which to move forward.
I’m very pleased to report that Finning
continues to be in a strong position as we head
into a new year. In 2004 we again achieved record
revenues and provided our shareholders with another
year of solid returns. We have focused on our
customers’ needs, and we’ve seen great
promise in efficiency and productivity measures.
It’s all part of the plan we have for managing
the dramatic growth at Finning, in a way that
will allow us to deliver consistent shareholder
value in the years ahead. It’s a winning
plan and we’re committed to seeing it through.
A World of Opportunity
We’re now in one of the strongest up-cycles
in commodity markets in decades. As our customers
in mining, forestry, and oil and gas ramp up their
businesses in response to higher commodity prices,
demand for new equipment increases and we are
in an excellent position to meet that demand.
Our business is growing with theirs. Commodity
prices are expected to remain at attractive levels
and our customers should continue to earn excellent
returns. This will result in continued opportunity
for Finning.
In 2004, our order backlog almost doubled over
2003 and reached a record level of $835 million
at December 31st. The potential for growth in
Western Canada and South America continues to
drive new equipment sales.
Western Canada’s rich and diverse resource
base and solid general construction market will
ensure that Finning (Canada) remains a strong
contributor for us in the coming years.
In South America, high copper and gold prices
are driving mine expansions and new mine openings.
We’re also expecting general construction
to be strong as Chile and Argentina modernize
their infrastructure.
In the U.K., we anticipate market conditions
to show growth, driven by a healthy economy, a
large population base and government investment
in infrastructure. Both Finning (UK) and Hewden
will benefit from new government spending on highways,
railways and airports.
As well, Finning (UK) and Caterpillar are working
on a major market initiative with a goal to double
unit sales by 2007 and improve Finning profitability.
At Hewden we are undertaking various initiatives
to change the business model that will result
in significant new market opportunities, as well
as reducing costs and making the operations more
efficient and responsive to customers.
Opportunities for our Power Systems business
are numerous. Power Systems delivers a diverse
range of applications and products, from electric
power generation and marine operations to gas
compression and on-highway truck fleets. The success
of this unit is notable and we see considerable
opportunity for growth in all of our geographic
markets.
All signs point to continuing growth for the
major industries we serve. We expect to maintain
our market share in all areas – not because
we’re resting on past successes, but because
we’re constantly working at positioning
ourselves to capitalize on growth and performance
improvements.
Diversification by Revenue Source
Our goal is to be involved with our customers
through the entire equipment life cycle, including
sales, parts and service and ultimately re-manufacturing
or disposition of the used equipment.
While new equipment sales are important to our
top line growth, the margins generated by rentals,
parts and service are more attractive. As a result,
we’ve been steadily increasing our focus
on those higher-margin segments of our business
- and we’ve been successful. Parts, service
and rental activity contributed 54% of our total
revenues and about 78% of our gross profit in
2004.
Our outstanding customer support and service
capability adds value to our customers’
operations, ensuring maximum equipment availability
while at the same time generating an attractive
revenue stream for us.
These very profitable segments of our business
provide predictable, recurring revenue and earnings
that balance the cycles in other parts of our
business. It’s like having an annuity attached
to every piece of new and used equipment we sell.
As long as we do a good job of servicing our customers,
our annuities keep on building.
In 2004, our net investment in rental fleet increased
by approximately $128 million – both to
assist customers waiting for new equipment, and
to increase our customer support infrastructure
for guaranteed availability of equipment.
Cost Containment
Impressive “top line” growth aside,
it’s the bottom line that matters at the
end of the day. So, while we continue to grow
our business, we also have a strong focus on cost-control.
In 2004, we launched an extensive program designed
to save $60 million a year in ongoing costs by
2006. How are we achieving this?
First, we are driving a series of major cost-cutting
initiatives at Hewden. Every aspect of that business
has been under the microscope and a major change
to our business model is underway. With three
consecutive quarters of improving results, we’re
confident we’ve turned the corner.
Second, we plan to identify and divest non-strategic
assets and reduce working capital. We’re
targeting more than $200 million of reductions
under this initiative.
And third, we have launched a broad range of
company-wide cost savings initiatives. In partnership
with Caterpillar, we have adopted the “6
Sigma” system of analyzing business processes
to find ways of improving efficiencies and to
quantify these improvements.
While strong customer demand for our products
and services has driven our revenues up, it has
also brought some challenges. To support the higher
business volumes, we’ve had to increase
spending on training and infrastructure. This
is unquestionably good news, but it puts pressure
on us to control these costs and keep operations
as competitive as possible.
Our cost-control initiatives require rigorous
analysis and in some cases tough decisions. But
I’m confident the result will ensure that
top-line growth continues to be translated into
bottom-line growth.
A Solid Balance Sheet
In November 2004, we issued new equity as part
of a refinancing initiative. The gross proceeds
of the offering – $305 million – will
strengthen our balance sheet in support of further
growth.
Issuing equity isn’t something we do lightly:
our last offering was 11 years ago. Since then,
we’ve quadrupled our revenues, increased
our profits five times over and more than quadrupled
our market capitalization.
A strong balance sheet gives us access to capital
markets at an attractive price which will allow
us to take advantage of growth opportunities when
these present themselves. It will also enable
us to weather adverse business conditions when
these occur again.
Enhanced Customer Focus
Caterpillar is one of the most valued and recognized
brands in the world. As Caterpillar’s largest
dealer, we operate on three continents with a
team of over 12,000 employees. We sell, rent,
service, source financing for, and even insure
Caterpillar equipment and engines. We take care
of just about everything that happens to the machines
after they leave Caterpillar’s factory,
and we typically stay involved right through the
machine’s life.
But all of this isn’t simply about looking
after equipment: it’s about looking after
customers. Our commitment to service is what sets
Finning apart from our competitors. It is a commitment
to work with our customers to help them lower
their total owning and operating costs over the
equipment’s life. This is critical whether
our customers operate in the Arctic or the Andes.
In industries where every minute of down-time
is a lost opportunity, reliability is imperative.
At Finning, we’re known for being there
when our customers need us.
Safety in Numbers
In addition to increasing value for our shareholders,
maintaining a safe and fulfilling work environment
for our employees remains a key objective. We
set a goal to continually reduce our lost time
injuries, and I’m proud to say we are achieving
these objectives, even as the number of employees
grows with our expanding operations. Safety is
a key item on the agenda in every monthly operating
meeting. During 2004, we achieved a record 2 million
hours without a lost time injury at Finning (Canada).
On an overall corporate basis, our lost time injury
frequency rate has declined to 0.78 lost time
injuries per 200,000 work hours – an outstanding
performance.
Strong and Ready for the Future
Over the past five years, we have grown the company
dramatically and have delivered attractive returns
to our shareholders. Our long-term targets of
15% annual growth in revenue and earnings, 20%
return on equity and 30% market share in key markets
continue to be lofty targets that we strive to
achieve.
I’d like to acknowledge and thank all of
our employees for their continued hard work and
commitment to excellence. At Finning we pride
ourselves on customer service that goes beyond
just very good. Our ability to deliver this level
of service is a reflection of the quality of the
Caterpillar equipment we sell and people who work
at Finning. As well, I’d like to thank our
Board of Directors for their ongoing support and
counsel.
Our commitment to shareholders remains unchanged.
We have demonstrated our dedication to protecting
shareholder interests, and we consistently rank
as one of the best-governed companies in Canada.
We have the team in place to continue to deliver
strong returns – and we will, as before,
see it through. |