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Using Tech to Attract Talent

The urgency of attracting a new young workforce to the construction trades is looming ever larger. We’ve known for a while that the retiring Baby Boomer generation will leave a big hole in the workforce – one that Millennials seem reluctant to fill with their preference for technology-focused employment. Now the pandemic has created a huge new need for economic stimulus that will probably be met with infrastructure spending by governments. But who will do the work? Read the article by Kris Troppmann, regional technology manager for Finning Canada on attracting the next generation to careers in construction in Canadian Contractor Magazine. Listen to the follow up conversation with Kris in the Canadian Rental Service podcast Counter Talks on the new world of machine control, 3D site imaging, drones, AI, automation and other advanced machine tech that could make construction cool again…if Canada’s contractors and rental stores embrace it.