Whitnell Buy Two Cat® 313F L GC Excavators Thanks To Social Media



Finning have sold two of the newly launched Cat® 313F L GC hydraulic excavators to Colchester’s Whitnell Plant, with the sales lead coming from social media. The deal was finalised the day after the machine’s Malaga launch in March this year.

With cost-per-hour contracts becoming more prominent, the Cat 313 is designed specifically for the UK plant hire market. Its best in class fuel efficiency, high productivity and robustness are tailored to maximise the output value per hour, ensuring contractors get the best possible return on their investment. Lionel Whitnell, Owner of Whitnell Plant, commented on the deal:

“Although we do earthmoving, groundworks and contracting, the Cat 313 machines will be perfect for Whitnell’s traditional plant hire services, whilst they will also be used for small works contracts we win. We operate nationally, so both machines will be in action shortly after they’re delivered.”

Vic Mallet, Finning Sales Representative, added: “Whitnell continues to be a loyal Cat and Finning customer. Unbeknown to me, Lionel saw YouTube footage of the new Cat 313F L GC excavator and was impressed. Then next time I was at the Whitnell’s head office near Colchester, we finalised the deal for two units to be delivered in June this year directly after the PlantWorx show.”